Some rock fans who’ve gotten to see The Who on its 50th anniversary tour may be of the opinion that frontman Roger Daltrey is aging like fine wine, so perhaps it’s appropriate that the singer is launching his own special limited-edition Champagne. The bubbly, called Cuvée Roger Daltrey, is being produced by the Charles Orban Champagne vineyard, and will be available for purchase on June 18.
The Champagne is a collaboration between Daltrey and Eminent Life, a company that creates limited-edition products that celebrate excellence in music and the arts. Cuvée Roger Daltrey features a logo that incorporates The Who’s classic bullseye insignia along with the singer’s signature. The label’s design also includes elements of the Tommy album cover.
A bottle of the Champagne sells for 95 pounds, or about $138. In addition, Eminent Life is selling solid pewter ice buckets branded with the Cuvée Roger Daltrey logo and coming in a variety of colors for 650 pounds — or about $942 — a piece. A portion of the proceeds raised by the Champagne and the buckets will be donated to the Teen Cancer America charity that Daltrey co-founded with his Who band mate Pete Townshend.
According to Eminent-Life.com, Cuvée Roger Daltrey is made from “a subtle blend of three grape varieties, Chardonnay, Pinot Noir and Pinot Meunier,” and “has a creamy texture with fine, lively bubbles.”
“I am very excited to have this opportunity to express my passion for champagne through this limited edition cuvee,” says Daltrey in a statement posted on the Evening Standard‘s website. “I hope people enjoy it as much as I do.”
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