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Ringo Starr, Gene Simmons Among Celebs “Taking a Breath” for Richard Marx’s Cystic Fibrosis Awareness Campaign

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Gregg DeGuire/WireImage; Paul Archuleta/FilmMagicRingo Starr and KISSGene Simmons are among the celebrities who are participating in a new social media campaign launched by pop star Richard Marx’s in honor of Cystic Fibrosis Awareness Month.

Marx’s “Take a Breath for CF” campaign, which officially kicks off today, May 27, encourages social media users to post videos of themselves taking a breath in and a breath out and saying, “I’m taking a breath for CF.” It’s an effort to raise awareness of the disease and collect donations to benefit the Cystic Fibrosis Foundation.

In Ringo’s video, the former Beatles drummer identifies himself, takes a breath and says the aforementioned phrase, then adds his own famous catchphrase, “Peace and love.”

Marx says in a statement, “People will go to great lengths to raise awareness and funds for charity. This campaign highlights how something as easy for most of us as taking a deep breath in is a massive, if not impossible, feat for someone with CF.”Richard has been working with the Cystic Fibrosis Foundation for 15 years.

Among the other celebs who have pledged their support to the initiative are Sylvester Stallone, Shania Twain, Kenny G, Arsenio Hall and Sugar Ray‘s Mark McGrath. For more information about the campaign, visit CFF.org/breath.

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