Courtesy of Gibson BrandsFounding Guns N’ Roses member Slash is known for more than is trademark stovepipe hat — he’s also known for using Gibson guitars to play the blazing solos that power his band’s classic songs. Now, the Gibson company has named the Rock & Roll Hall of Famer as its first Global Brand Ambassador.
In conjunction with his new role, Slash will help create new products for three of the instrument maker’s brands — Gibson Custom, Gibson and Epiphone — while continuing his long collaborative relationship with company. Information about some of these products will be announced later this month.
“It’s an honor to be Gibson’s first Global Brand Ambassador,” says Slash in a statement. “I’ve been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I’m proud of the creative relationship we’ve developed over the years.”
Gibson Brands chairman and CEO Henry Juszkiewicz notes, “We are thrilled to recognize Slash as Gibson’s first Global Brand Ambassador. Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over 30 years.”
Guns N’ Roses’ Not in This Lifetime tour continues tonight with a show in Buffalo, New York. The hugely successful trek is mapped out through a November 29 concert at The Forum in Inglewood, California.
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