After predicting “a robust outdoor summer season in 2021” back in August, Live Nation CEO Michael Rapino has continued to show a positive outlook when it comes to the return of gigs, stating that the company expect things to return “at scale” next year – depending on the region.
In a conversation with investors and analysts on November 5 (via IG Mag), he revealed that the promoters were working on a “roadmap to get back to live safely”, with current “progress on testing technology treatments and vaccines” looking encouraging.
Though Michael admitted the “exact timeline of this return will vary by region, and so we continue to focus on remaining flexible”, he added that Live Nation “expect shows at scale next summer”.
After predicting “a robust outdoor summer season in 2021” back in August, Live Nation CEO Michael Rapino has continued to show a positive outlook when it comes to the return of gigs, stating that the company expect things to return “at scale” next year – depending on the region.
In a conversation with investors and analysts on November 5 (via IG Mag), he revealed that the promoters were working on a “roadmap to get back to live safely”, with current “progress on testing technology treatments and vaccines” looking encouraging.
Though Michael admitted the “exact timeline of this return will vary by region, and so we continue to focus on remaining flexible”, he added that Live Nation “expect shows at scale next summer”.
FULL STORY: KERRANG.COM
